Born in Lecce, counts more than 500 subscribers between influencers and content creators and already has a user base of 10 million people.
Yield is an innovative one Influencer Marketing platform, whose goal is to put Brands and Influencers in contact for the creation of successful campaigns.
Yield uses an approach innovative and technological, a proprietary algorithm, Scorpion®, which allows you to measure the results of campaigns and select the best content creators with what they call the influence rating. The algorithm thus allows us to understand how much the person who is going to do the campaign really influences the public. In this way, Yield allows companies to create high-performance and targeted campaigns without wasting time and budget, and influencers and content creators to earn money, rewards and gift certificates by advertising the products and services they are passionate about.
A market, that of influencer marketing, which in 2019 brought a turnover of 8 billion dollars and in 2022 will grow to 15 billion dollars, according to a Business Insider report carried out with the collaboration of the largest companies multinationals including: Calvin Klein, Coca-Cola, KFC, Nike, Red Bull, and Sephora. (https://www.businessinsider.com/influencer-marketing-report?IR=T)
In the first year of activity, despite the pandemic, the platform has already managed to launch many successful campaigns, involving over 100 influencers from all over Italy.
Yield is made up of a team of 8 people, average age 25 and is led by the very young CEO and Co-Founder of the platform, Cristina Calò, 22 years old, who comments:
“Being a book enthusiast, I started for fun by promoting the books that impressed me the most on my Instagram page, but I noticed that not only were people interested in the books I read, they also bought them! From that moment I started promoting not only books but many other products also with very important companies, reaching over 100 collaborations. At some point I started thinking that I didn't just want to be part of the system, but to be the source of it, going further upstream."
Hence the meeting with the fashion entrepreneur from Salento Oscar Santi, 33 years old, CFO and president of the company, who harbored his own ideas and vision. Thus they decide to create together the platform dedicated to companies and influencers Yield.social.
“Launching a digital business in Italy is not easy, launching it in the South is a challenge. Despite the pandemic ", continues the young Salento entrepreneur, "the platform has already managed to launch many successful campaigns, involving over 100 influencers from all over Italy during 2020 and has already built a database with over 500 content creators , managed in full by the platform and we can count on a potential audience of 10 million people. I never expected such a result in such a short time! "
“We are finally ready for the official launch of the platform on March 26 (cm), a launch we have been working on for a long time! " concludes with an expression full of happiness.
Website: www.yield.social
Italian 