The importance of not being wrong Influencer

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When a company decides to undertake a sponsorship path for its product or service, it is very likely that it will opt for the involvement of one or more Influencers. ...

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Why Invest in Influencer Marketing?

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In recent years, the phenomenon of influence on social media has been easily exploited by the most visionary brands. For a long time now we have begun to think about the ineffectiveness of one-to-many communication, ...

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Who is an Influencer?

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In the common imagination an Influencer is a character (generally already widely known through TV channels) with a huge following on social profiles, who uses his popularity to influence, precisely, ...

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Influencer Marketing: what it is and why it works

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Starting from the first statement of Social Media, the concept of Marketing has been completely eradicated and revised following the profound change of perspective of the potential buyer of a ...

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