Like yes or like no: the Instagram dilemma

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For more than a year now Italy, together with other countries in the rest of the world, has been subjected to an experiment by Instagram: to eliminate the total number of ...

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Practical tips to become a good Influencer

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Notoriously, the common fate of those who work on TV or in certain business sectors is to achieve a high degree of recognition even on social channels, becoming more ...

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Difference between Influencer and Content Creator

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We live in an age in which there are many sectors and skills that can be considered interchangeable and easily replaceable, but confusion is often generated even in the context of substantially different professions. ...

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The importance of not being wrong Influencer

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When a company decides to undertake a sponsorship path for its product or service, it is very likely that it will opt for the involvement of one or more Influencers. ...

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Why Invest in Influencer Marketing?

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In recent years, the phenomenon of influence on social media has been easily exploited by the most visionary brands. For a long time now we have begun to think about the ineffectiveness of one-to-many communication, ...

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