algorithm

The only goal of Yield is to increase the sales of your product and to make your brand known to as many people as possible.
To do this we use a proprietary algorithm of our invention.

Yield developed Scorpion ©, a multi-platform proprietary algorithm based on predictive business intelligence and data mining systems.

Our system analyzes the data of your brand, your product / service and your sector by crossing them with:

    • your target audience;
    • the type of sponsorship you want to do;
    • the creators of your choice.

All to give you the best performance on your campaign in terms of ROI, productivity and image.

analytics

Scorpion © conveys all the data collected in a single database and analyzes them by comparing them with your competitors, your target market and your social history.

Data analysis is the most important phase as it allows us to understand how to set up the campaign and what the possible impacts will be in terms of ROI and social reputation.

business intelligence

For business intelligence means a very broad field of activities, corporate information systems and information technologies aimed at supporting, and in some cases automating, processes of measurement, control and analysis of performance results and corporate decision processes in variable conditions of uncertainty (systems forecasting, prediction, simulation and construction of alternative scenarios, etc.), all integrated into the general process of "measurement, analysis, decision, action“.

In this context Scorpion © acts as a strategic performance meter, thanks to the previous collection of data on competitors, on their campaigns and on the reference market, the algorithm will be able to provide campaign data processed in a strategic key, advising the company on various actions and the best options always to achieve the best performance target on the campaign.

data mining and predictive systems

For data mining means the set of techniques and methodologies that have as their object the extraction of useful information from large amounts of data (e.g. databases, data warehouses, etc.), through automatic or semi-automatic methods and scientific, corporate use / industrial or operational of the same.

In this context, Scorpion © acts methodically, looking for correlations between several variables and measuring the set of company techniques used to promote the brand, product or service and the target destination.

The algorithm will be able to assimilate the information extracted from existing company data, making it meaningful, and therefore potentially useful, thus creating a prediction of end-user behavior. We will thus be able to optimize the campaign, a simulation of different scenarios (eg worst, base, best case) and an expectation of response and type of ROI.