In recent years the phenomenon of social media influence has been smoothly exploited from the most visionary brands.
For a long time now people have begun to think about the ineffectiveness of one-to-many communication, represented first of all by advertising television. This is because in a world driven by social media (it is good to be aware of it!), Fiction is no longer at home and all the secrets and strategies of convincing advertising have now been unmasked.
Social media, in fact, are populated not only by those who disconnect from the daily routine, but also by sector specialists capable of creating interesting content that reaches the eyes and ears of many.
You know those movies where you reveal the tricks of food advertising, to make them more attractive in photos and videos? Extremely stringy pizzas, tartlets with a very soft warm heart and perfect cappuccinos: behind them are hidden tools that have very little in common with food: vinyl glue, shaving foam and plastic wax.
Imagine now that the same creator of the video recommends a brand that he is certain have never used these tricks. You would certainly feel partly reassured and maybe you would also try that particular product, right?
The world ofInfluencer Marketing does just that: Brands choose the face that best suits their campaign by association of interests, and with this defines a strategic campaign that can influence his followers and therefore increase the recognition of the product.
It is a strategy that results extremely effective because it starts a type of niche communication, capable of identifying exactly the target useful to your Brand, without wasting unnecessary resources in trying to approach those who are not interested in that type of product or service.
Of course it is good to specify that they exist different types of influencers to be involved in the campaign: it is often believed that a well-known face can be more captivating and effective, but this is not always the case. Well-known influencers often derive from TV, and it often happens that they have skills far from what is needed.
THE micro influencer, that is, those of the smallest size, are often the most capable of increase business ROI, because they are more competent and more closely connected to the reference public by a feeling of esteem and trust.
It is proven that resorting to a Web Influencer strategy increases the effectiveness of web marketing campaigns by 5 times!
The advice that we will continue to repeat is always one: the Brand must pay close attention to the influencer they choose for their campaign, because the number of followers is a relative figure if the chosen influencer is not suited to the chosen field; the same goes for the influencer: choose campaigns that are well suited to your cognitive profile, in order to do not damage your credibility.
Would you like to know more? Email us at info@yield.social
An expert from our team will help you according to your needs and goals
Are you a Brand or an Influencer? Sign up for free on our www.yield.social platform and start creating successful campaigns
Source: https://scuolaitalianainfluencer.com/influencer-marketing-investire-strategie-campagne/
Italian 