That theInfluencer Marketing has now become the main advertising tool for brands is no longer a secret.
For over five years the most competitive companies they have experienced firsthand the ineffectiveness of traditional campaigns: for years, television has been the only tool available to reach the public. The mere fact that it could reach people's ears made the idea of advertising tempting and no one had ever bothered with it destination of messages business before that time.
But then Facebook arrived, and the brands that have seen us the longest have well thought of activating advertising campaigns on this increasingly common platform among the population.
The truth is that the decisive turning point was recorded with the birth of the Influencer phenomenon and, therefore, of Instagram.
It is true that other platforms before Instagram have already experimented with the functionality of stories, Snapchat in the first place, but it is only with Instagram that this phenomenon has spread enormously and contributed toevolution we are witnessing today.
As we have already underlined in previous articles, the phenomenon ofInfluencer Marketing has become one incredibly beneficial resource for Brands.
Influencers, in fact, have had the ability to create a following of people around their person (or character), followers, interested in the story that the Influencer himself decides to share. Whether it's profiles that embrace the theme of fashion, sport, design, disability, beauty or motivation, followers represent loyal individuals to the subject and to the individual, which they develop over time trust and a sense of belonging: feelings that inevitably also lead to confidence in buying.
Then when we move in the waters of the micro and nano Influencer Marketing, the effect can only multiply given the specificity and sectorial nature of the target audience.
But apart from the distinctive traits we now usually hear about, there is a basic element that unites every category of Influencer: the constant presence, also defined "Always On".
Trying for a moment to think about why today's social networks work, we realize that, regardless of the content they convey, the real strength is the continuity.
The usability of the contents on Instagram is inexhaustible and continuous: and this not only allows this tool to enter fully among the most globalizing ideas of all, eliminating distances, but above all it allows collective participation without limitations, in which no one is disadvantaged compared to the others in the use, no one is left behind.
And this advantage, which is poured out in an absolute way on the sociality of individuals, also benefits from its effects companies, who will be able to make them inexhaustible in the same way effects of their campaigns.
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