When a company decides to undertake a sponsorship path for its product or service, it is very likely that it will opt for the involvement of one or more Influencers.
The advertising of a Brand's products through Influencer profiles is now a common practice in every sector and especially in companies of all sizes.
If large companies generally follow a precise marketing strategy, smaller companies are often not able to understand the indispensability of a basic strategic work.
Although the choice of the Influencer may seem a simple practice, in reality it is a complex process, which can only be successfully accomplished through the support of professionals, able to consider all aspects of collaboration.
It is important that the start of a collaboration is preceded by a reflection on the type of target that the Brand wants to achieve. Through a collaboration, in fact, and based on the type of collaboration that is planned, the objective can be achieved in increasing sales, increasing the visibility of the Brand, creating Brand Awareness, etc.
Once the goal has been estimated, it is necessary to trace a path, one guideline of what it becomes necessary to realize in order to reach the goal.
It certainly falls within this context the choice of the Influencer: as is well known, not all Influencers are suitable for promoting the principles of a specific campaign, but above all we need to think about the plurality of micro, medium, and large Influencers existing on social networks and difficult to contact.
And precisely with regard to the greatness of the Influencers, it is useful to point out that the choice of micro Influencers to support a campaign is not dictated by a mere affordability: there are countless examples of companies that through micro-influencer Marketing have brought to fruition a ROI of hundreds of thousands of euros.
The explanation behind this phenomenon is simple: small Influencers can count on a particularly cohesive audience of supporters, users directly involved in the life of the Influencer who are able to make their opinion reliable and their ideas to emulate.
The process just described is, however, increasingly difficult to implement due to the difficulty of adequate recognition and contact with the Influencer: Yield Network Management offers a solution to the problem.
Yield is one platform innovative of Influencer Marketing which helps companies to find the right profile for the realization of their campaigns: in fact, hundreds of micro, medium and large Influencers are registered on the platform individually validated by the Team.
Furthermore, the service provides that a Brand can proceed independently to the choice of Influencers, but the Team will always verify that the Influencer meets the corporate objectives defined through the consultancy of the Compaign Manager.
Would you like to know more? Email us at info@yield.social
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