In August 2020 Mark Zuckerberg launches the Instagram Reels.
A novelty launched once again with enormous nonchalance, judging by the similarity with the application TikTok (and also considering how often Zuckerberg himself cornered competitors with extreme ease: do you remember Snapchat?).
The Instagram Reels, in fact, are very similar in functionality to the short videos of TikTok: it is high definition video lasting from 3 to 15 seconds, often accompanied by songs, lyrics and visual effects.
Instagram Reels occupy a specific section of the profile, but once published they are visible like any other post on the feed.
It often happens that users of both platforms (TikTok and Instagram) post the contents produced with TikTok on the Instagram feed. This certainly works in favor of those who have profiles characterized by a certain type of target (generally teenagers), but for the Brands that use this tool for their business it is good to lend a little Attention.
The contents of TikTok are often characterized by predefined “choreographies”, revisited by the specific user, leaving the basic style unchanged: therefore, those who use these tools know the structure of the content well, possibly appreciating only the revisitation.
For a Brand, however, it is very important to know well and make the most of the Reel function of Instagram to create interesting, creative, dynamic and fresh content, which are useful to explain your business, to present your team or to create a tutorial in an innovative way.
Translating a TikTok content on Instagram opens up the risk that it will not be viewed due to the already known form and intention of the same.
Our advice is to treat the Reels as a completely new application, on which to create content never seen before, daring with new stylistic choices!
But let's get to the most important point: why it is important to become a good reel maker NOW?
The application is brand new, but in a few months it has generated record results: in Brazil, where the functionality was presented for the first time, there was an increase of over 4% of Instagram users, while in India there is an increase in11,4%.
There are many brands that have created reels that have gone viral: first of all Luis Vuitton, which almost gets 7 million views, followed by RedBull with a total of 2.4 million.
Therefore, accurately defining this additional aspect of the Instagram platform can significantly improve the performance of the page.
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