Starting with the first statement of Social Media, the concept of Marketing it was completely eradicated and overhauled as a result of the deep change of perspective the potential buyer of a good or service.
All the secrets of advertising one-to-many, whether it is the one that bursts overwhelmingly on TV, or the billboards and radio advertising (in short, everything that actually brings to mind the very concept of advertising), they were miserably unmasked with the advent of an unfiltered social world that tells nothing but the truth.
In a transition period overtaken by just a few years, a potential buyer would have searched for reviews on the web before purchasing a product or service.
Today the sales paradigms have been clearly overturned in favor of what is defined Influencer Marketing.
But Attention!
Even the concept of Influencer has been the protagonist of profound evolutions over time: do not think that an Influencer can be recognized only by the number of followers!
Currently, the so-called are probably more profitable for some companies micro-influencer: people who on social media are able to influence a behavior, a thought, a purchase, focusing their work on a community that is not particularly large but certainly affectionate and who often can boast a Engagement particularly high.
Influencer Marketing in general "exploits" the figure of the Influencer by entrusting the image of the Brand to a subject who, through his influence, generates awareness, interest, trust and conversion.
It has been shown that the 94% from marketers uses influencer marketing as it is capable of generating well 11 times the ROI (i.e. the return on investment) of traditional digital marketing channels.
It goes without saying, therefore, that traditional channels - advertising - are now part of history.
Like any self-respecting propaganda tool, there is a However, a condition for making good use of this tool.
There are rules before starting a collaboration not written which is always important to remember. And we want to address each of you to make the concept clearer.
For you Brand: do not rush to close a collaboration; before engaging with one or more Influencers it is good to ask yourself: what is the purpose of my campaign? How can I reach the goal? Is the Influencer I have identified really the right one for my purpose? Does it marry my ideals?
The most common mistake you can make is to get enthusiastic and choose a subject that has no element in common with purposes of your Brand: it is not difficult for the wrong collaboration to generate the opposite effect with respect to the objective, significantly reducing the credibility of your company.
For you Influencer: a collaboration is always a good time to mark the territory and draw attention to your profile, but only if the collaboration you agree to undertake has an effective logical connection with the story you have decided to tell. If an e-cigarette company contacts you and you have never smoked in your entire life, decline the offer. It will seem counterproductive, but only in this way can you create an aura of credibility that will make you more reliable and your followers even more loyal and affectionate.
In short, once again our advice is to always turn to experts in the sector, who know how to direct you towards the right strategy even when the road seems clear and smooth.
Would you like to know more? Email us at info@yield.social
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Source: https://www.talkwalker.com/it/blog/cose-linfluencer-marketing-e-perche-e-importante; https://www.digital-coach.it/influencer-marketing/
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