The historical moment we live in requires companies to define one precise communication strategy who pays particular attention to the context in which the presence takes place.
In particular, a company that decides to land on Instagram must program a methodology of approach to writing which is probably different from what can be adopted on the site or in person.
But before delving into the advantage associated with a correct definition of the Corporate tone of voice, it is good to know its meaning first.
The Tone of Voice contains numerous concepts: it can be said that it is the result of the mix between Value Proposition and Company Mission.
The Tone of Voice, in fact, represents the element that among the first arouses the interest of the reader, defining the way you communicate, a fundamental requirement to obtain the desired results.
First of all, the definition of the tone of voice allows you to make the brand more reliable, because it makes the company profile and consequently the potential consumers more recognizable and identifiable confident.
Also it is possible to build one long-lasting brand vision, positively influencing the consumer's vision of the brand itself.
The definition of the correct Tone of Voice allows, then, to attract the attention of the right target, avoiding to adopt a more widely recognized language but with few image returns.
Last but not least is the effect of differentiation from competitors: finding your own style and your own tone allows you to differ from those who operate in the same sector, attracting the user's attention through a different approach.
Therefore, even in this case, before sharing and approaching through social networks, it is necessary to ask yourself a few strategic questions that are able to make us understand what the real goal company and therefore the best way to achieve it.
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