For some time now, the powerful turn of the Instagram platform has been clear, which has abandoned the route of simple photo sharing to make room for a more dynamic and proactive ocean, which has no directions or dimensions and is inhabited by new experiential content.
One wonders if it was a new careful strategy of Zuckerberg or the natural evolution of an instrument now known by all.
The numbers show that in fact there are now a clear majority of companies and brands that have decided to implement new creative endeavors through the landing on social channels, and on Instagram in particular.
In short, the benefits of one constant social presence are now clear to most, and the aggressiveness of the social world leaves no room for those who still have doubts about it.
But let's get to the point: some sectors are paying off great success on Instagram and are able to generate a very high engagement. Let's see what we talk about.
The food sector clearly wins the content challenge. You know, for us Italians, food is an integral and fundamental part of our life, and also a subject that lends itself particularly well to a photo shoot.
If food is capable of attracting attention, it goes without saying that trattorias, restaurants or pizzerias that have drawn attention to their commercial establishments through careful management of social profiles. But be careful: we are talking about Italy, but also about the rest of the world!
The sport represents another sector whose presence is particularly developed and structured on Instagram.
This field includes football, basketball and baseball teams that share the climbing and daily activities of their professionals. But it also includes all those companies that, in addition to sponsoring their own brand, create interesting, educational and interactive content.
L'art and music represent a fundamental piece of Instagram, representing an important part of the platform. There are many musicians, painters, actors who want to share their passion and their work through an instrument that leaves a lot space for experimentation, also to understand how users respond to content.
The Fashion it is voluntarily the last of the sectors to be counted, because since the first trials of the platform it has represented the sector that has most exploited and received returns from this tool and which does not seem to have any intention of abandoning the podium.
In short, all this to say that the password on Instagram is to experiment, because we are faced with a constantly evolving tool capable of accommodating even the most daring choices.
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Source: https://www.luccaindiretta.it/in-impresa/2020/12/08/quali-settore-hanno-piu-successo-su-instagram-e-come-copiarli/210714/
Italian 