The fundamental rule for companies wishing to promote their brand on social networks is to identify the best social network for your goal.
Undoubtedly, for fashion brands, the Instagram platform is by far the best "place" (virtually speaking) to sponsor and advertise their products.
It has been shown, in fact, that users who follow a fashion profile on Instagram are well 5 times higher than other users.
And it is not difficult to imagine how a photographic platform represents the most fertile ground for those who make their profession of colors and trends: a successful profile creates interesting contents through colors and combinations.
For the Fashion sector, Instagram represents the best platform through which to make yourself known, both through sales strategies that involve Influencer, both through the creation of a convincing professional profile, carefully crafted by the hand of professionals.
The favorable response of millions of users who interact with company profiles and brands directly from Instagram every day is already definitive, but to have a numerical vision of the phenomenon we can consider some significant percentages:
- The 62% of users of the Instagram platform follow a Brand;
- L'84% of the companies that post content are part of the fashion industry.
It is therefore easy to understand how the user involvement rate is very high, even considering that in the end 1 out of 3 users ends up buying a product starting from the first social engagement.
It is also not to be underestimated how Instagram is able to make a product like a real "object of desire”, Increasing the perception of the same as must have and consequently idealizing it up to the final step of the conviction and purchase.
As always, it is advisable that behind the publication on social networks and the involvement of faces for the campaign, there is always the definition of a strategy defined through the work of professionals in the sector.
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Source: https://www.creatividigitali.com/instagram-fashion-brand/
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