We live in an age where there are many i sectors and the skills which can be considered interchangeable and easily replaceable, but confusion is often generated even in the context of substantially different professions.
That of the Influencer and the Content Creator they are part of the list of professions that are very easily confused, with the difference, however, that it is a forgivable mistake if it is made by an ordinary person, but very serious if it is a company that wants to create online collaborations.
This is because for the objectives that a company or a brand want to achieve, it is essential to recognize the differences between the two profiles.
Let's start with Content Creator.
A Content Creator is the person who deals with the design and implementation of a communication strategy which starts from the drafting of the texts up to the creation of graphic contents and multimedia materials. A Content Creator can certainly write posts like any Influencer, but before doing so they will make a detailed communication project. Furthermore, a Content Creator is not necessarily linked and bound to the social presence: the strategy can include different types of communication that are carried out through blogs, websites and also social.
It follows that, hopefully, every Content Creator who wants to define himself as such, has in-depth knowledge not only in the Marketing field, but also in graphics, CMS and SEO.
L'Influencer.
At this point, the substantial difference between the Influencer and the Content Creator should already be clear.
Influencers are opinion leader in a specific sector of interest, which build their notoriety on social networks, and on Instagram particularly.
An Influencer is able to influence the behavior and preferences of their followers because it creates a relationship of trust and esteem that is born and grows through the same social network.
It is very common, however, for Content Creators to end up becoming Influencers in their sector, thanks to their assiduous social presence, just as it is very common for an Influencer to be considered a Content Creator as they personally organize a strategic communication plan. and it is this that could justify the wide confusion in this regard.
Either way, it's always critical for businesses recognize the two roles: it is not unusual for a company to ask a Content Creator to collaborate in sponsoring a product / service; the important thing is to have a clear goal of the collaboration. An Influencer will have the main task of making the product / service known to a wide category of users, the Content Creator will be able to imagine and create an innovative and characteristic type of communication that positively affects the reputation and corporate image.
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