That on social media can turn out to be a profitable activity to say the least: the numbers of some contents are mind-boggling, and the results can go beyond simple views.
The most striking case of the last few months is that of the Italian Khaby Lame, the boy who from his room has managed to reach the big screens of Tokyo as well.
How? Simply through caricatured videos that mimic different contents around Instagram and Tik Tok. The simplicity of his videos is disarming, in a few seconds, and without saying a word, he is able to count millions of views in a few hours.
Khaby Lane has almost 100 million followers on TikTok and almost 33 million on Instagram, thus surpassing Chiara Ferragni (who until then had won the gold medal of the most followed Italian on the platform).
It is useless to remember the countless collaborations and requests that came to his profile from very important brands.
Like him, there are many other examples that can follow one another, such as the boy who shares his Reels in which he knits to the rhythm of metal music, or the one who re-proposes scenes from the Twilight film in a caricatural version. Have you already understood who we are talking about? Just do a quick Instagram search to figure it out.
The media return of these contents is enormous and not surprisingly.
What are the characteristics that these very different profiles have in common?
Simply, each of them had the courage to create unpublished content, which displaces the public by inducing them to appreciate a new product.
A young, punk-style guy who shows himself knitting while listening to metal music has such a strong impact that it surpasses pure liking, creating expectation and inducing you to get to the end of the video.
The pure caricature style dismantles the often insignificant systems of social networks, through the social networks themselves!
Therefore, the key to success always remains one: to be yourself, to be original.
Don't follow the crowd to secure a seat in Explore, but dare with discernible content that disarms the viewer. This is the only way to create the expectation and therefore the right hype to perfectly convey your message along with your profile.
If you are curious to learn more about the topic and discover all the secrets to make success, do not waste time: book now to enter the Yield Academy by sending an e-mail to info@yield.social
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