Publishing times, strategic content, hours on the platform to reach the trend.
But have you ever wondered how the algorithm behaves?
Without going into too much detail to avoid unnecessary confusion, today we will try to understand according to which principles Instagram rewards some content rather than others.
Let's start with a basic concept: Instagram's goal is keep users on the platform for as long as possible, because only in this way can it sell advertising space to companies that request it.
So it is easy to understand that, in order to pursue its goals, Instagram makes sure of increase the visibility of the contentsthe ones that seem to be more successful, that is, those contents that keep people and keep people coming back to the platform.
How do you rate Instagram content?
The evaluation takes place through the interactions that any content is capable of obtaining. But this is not a static process, which evaluates interactions after, for example, 24 hours.
It is a very dynamic activity that varies according to the type of content and which evaluates not only interactions visible, but also those invisible.
What does it mean?
The visible interactions are easily accessible data: number of likes, number of comments, but also number of saves, sending stories to other profiles, content repost.
The invisible interactions, on the other hand, they can only be evaluated by Instagram and through various tools available on the web that allow you to view much more detailed data about the progress of your content: how many people have skipped your story, how many people have even left the platform after viewing your content, how many people look at your stories quickly.
To better understand the functionality of Instagram let's take the Post case: as soon as you publish a post, the platform decides to make it visible only to a restricted part of your audience (the "hottest" one) and evaluates their interactions and reactions in the first few minutes. If the answer is positive, Instagram expands the audience network that views the post by continuously evaluating the response. Consequently, only if the answer is positive will the posting be made possible to an increasingly wider audience, up to the less active people of your audience and finally, to the new audience through the Hashtag or Explore section.
In reality, the methods of evaluation vary a lot in relation to the type of content, as well as there are many strategies to make the most of the algorithm and make success on Instagram.
If you are curious to learn more about the topic and discover all the secrets to make success, do not waste time: book now to enter the Yield Academy by sending an e-mail to info@yield.social
Are you a Brand or an Influencer? Sign up for free on our platform www.yield.social and start creating successful campaigns
Italian 