Influencer Marketing is an increasingly tangible reality in the current digital landscape.
The fact that the number of Influencers has increased exponentially in recent years makes companies much more sensitive to the choice of partnership profiles.
This is because in a moment of transition the phenomenon of Influencer Marketing has been particularly targeted by fraud and false profiles, arousing more and more doubts and suspicions in companies that intend to promote their product / service.
Today we want to give you some advice on how to increase the number of requests for collaboration and, therefore, the confidence of the Brands in you.
In light of the dynamics that have taken place in the last period, in order for a company to entrust their campaign to you, it is necessary to instill a sense of trust, which is only possible if you prove to be professional and prepared.
So, here are some tips for you:
ALWAYS BEHAVED IN A PROFESSIONAL WAY
Whether you are a novice or an experienced content creator, no one will ever trust you with their campaign unless you demonstrate your creative skills.
Even when you're talking in your stories or creating posts, always do your best to make the content as clear and professional as possible. Speak correctly, show that you are able to bond, show your artistic or speaking skills.
SET GRADUAL OBJECTIVES
It's not easy for you to get a big deal right away. But if that is your goal then the advice is to always get involved starting from smaller collaborations: not only will they help you understand what your strengths and weaknesses are, encouraging you to do better and better, but will show future companies your real skills, giving you a reason to choose you.
ALWAYS INFORM
The success of the campaign is always your merit, but it does not depend only on what you decide to propose as content.
Before creating a collaboration you should find out about the Brand values and the message that the campaign wants to spread.
This does not necessarily mean that Influencers and Brands must have the same "style": it is likely that a company will choose you precisely because with your way of being you are able to convey a message that the company itself is not able to convey . The important thing, however, is to marry the same ideals in order to aim for a common goal that is strongly shared by both parties.
BE HONEST
While it is true that, at first, it appears rather advantageous for the micro Influencer to accept more collaborations, it is always necessary to put a limit on one's availability, which perhaps in the short term will cause the loss of some collaborations, but this attitude will certainly pay off in the long term. . This is because it is natural that some collaborations do not adhere well to your needs, whether it is values but also type of campaign. If a Beauty company contacts you but your profile is focused on sport or reading, and you don't feel the topic in your hearts, you'd better refuse the offer to emphasize your seriousness and reliability.
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