When creating a new business it is essential to implement the so-called Brand Identity.
It is a long and delicate process of modeling the image of the company, which leads to recognition immediate of the brand in sight of the potential consumer.
The concept behind the Brand Identity is trivial, but achievable with no small effort: it is statistically proven that the immediate recognition of the Brand or the company increases the probability of purchasing the product or service.
The Brand Identity is the set of all the physical (image, color) and psychological (values, style, tone of voice) that combine to create the image of how the Brand is recognized by people.
It is not, therefore, only a question of the recognition of brand. It is common, in fact, that even a sound, a song, or a perfume are able to bring to mind the specific Brand and its ideals.
Attention.
It is important to distinguish the concept of Brand Identity from that of Brand Image. The first falls into the product business strategy, or how to make the product perceive externally; the second falls within the reception strategy, and reflects how the customer perceives the brand for himself.
As always, it is essential to study the presentation strategy of a Brand through a structured path with professionals in the sector, with whom also to proceed with the implementation of the presence on social networks, essential for any brand now.
The main goal on social media is to keep the tone of voice ei values that the Brand has defined, trying, in addition, to make communication interactive and dynamic: let's not forget that social networks exist for the entertainment of users, so they should never be bored, even when the topic is serious and delicate.
On Instagram it is essential to maintain a style and a color of the feed that refer to the Brand, use the same style but add elements that make communication effective, creating, for example, reels, surveys in the stories or tutorials.
Would you like to know more? Email us at info@yield.social
An expert from our team will help you according to your needs and goals
Are you a Brand or an Influencer? Sign up for free on our platform www.yield.social and start creating successful campaigns
Italian 