There has been a lot of rumors in the last year of a tendency to lower interest in Influencer Marketing in favor of new sales horizons.
What is evident, however, is that this phenomenon it shows no signs of abating in any way, but rather a gradual increased interest, and to suggest it is not the prediction of a fortune-teller, but the statistics deriving from a precise calculation on the trend in 2020.
From the Report "The State of Influencer Marketing 2020" it emerges that Influencer Marketing still represents a real Marketing tool today effective and productive, with a registered growth in turnover equal to 9.7 billion dollars in the last year alone.
The recording of such a result is to be associated with the real competitive advantage acquired by the companies that have used it: the 91% of the interviewees (4000 between agencies, brands and professionals) say they have obtained a calculable competitive advantage, and even the 79% of them believe they want to continue investing in Influencer Marketing also the following year.
If almost all social media platforms have continued to maintain a certain stationarity, Instagram has more than increased the percentage of new collaborations: L'87% of companies are turning to influencer marketing today, versus last year's 79%.
The probable growth engine can be identified in the increase of micro-influencer Marketing, which has shown enormous persuasive power: micro-influencers have the extraordinary ability to surround themselves with a much more loyal audience than influencers with a mind-boggling follow-up count. The strategy of turning to a specific niche from common interests facilitates the transmission of information and confidence increases about opinions.
To testify the effectiveness of micro-influencer we find a giant in the beauty sector: Sephora. To promote its cosmetics line, the brand has involved a series of micro and macro-influencers on Instagram. During this campaign, Sephora has reached more than 8.8 million users Instagram, growing the brand awareness significantly.
Another certain fact is that Brands have a certain difficulty in find the right Influencer for their campaigns: the 62% of these think they have had medium difficulties.
So if you were not convinced of the actual opportunity represented by influencer marketing, here you have the math on your side, showing you that there is only to to gain. And don't be afraid of the difficulty of searching: we at Yield will take care of that!
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Source: https://www.news.srl/influencer-marketing-2020/
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