As is now known to those who have made it their job on Instagram, today this social media has a engagement rate of users superior to any other platform.
Not surprisingly, it is evident that i entrepreneurial profiles most successful have started their own campaigns sometimes precisely from this platform.
Therefore, for those who want to establish themselves in the world ofInfluencer Marketing, or maybe he is just curious to understand how to evaluate his presence on Instagram, he will certainly refer to some key indicators the progress of your profile.
Let's begin today to talk about a very widespread concept which too often generates confusion and misunderstandings:Engagement Installments.
When we talk about Engagement Rate we refer to the engagement rate of users in response to their content, ie the percentage of followers who interact with these.
In reality, each social network establishes its own criteria for calculating the Engagement Rate, in relation to what is actually considered interaction.
For Instagram the calculation can be easily demonstrated through a very simple formula:
This formula allows us to understand if our contents are actually appreciated and generate interest in followers.
And, of course, knowing this percentage is a good starting point for understanding the type of content that most attracts attention, in order to replicate it in subsequent content. There is, however, a clarification to make, which concerns the whole world of success indicators: a satisfactory or particularly poor result of a content reveals very little of the success or failure of a page if the calculation is not accompanied by an adequate evaluation. strategic by a competent professional, able to identify the right trend to achieve success.
And to demonstrate what has just been said, we leave you with a little one typ: having a page with few followers does not mean starting at a disadvantage in the strange world of social networks. And to prove it to us is the Engagement Rate: it is evident, in fact, that as the number of followers increases, the number of Likes and Comments decreases, making the Engagement lower!
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Source: www.websonica.it/instagram-cosa-e-cosa-serve-engagement-rate/
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