Up to now we have dealt with the social network topic from a professional point of view and - very frankly - utilitarian.
The time has come, however, to look at this instrument from a different and deeper point of view.
Today we want to talk about inclusiveness, a theme that unfortunately does not yet seem to have captured the right attention in real life, every day, but which has certainly more easily conveyed its values through social platforms.
Instagram more than any other social network is positioned on the podium of more inclusive social networking platforms, and come to think of it, it doesn't even look that stunning.
Always Instagram manages to give voice to those who, too often, in the community are overwhelmed by problems that are always considered a little more important. A powerful means of communication, because it reaches the ears of those who have the huge task of overturning society by conveying new messages: the new generation.
It is no mystery that Instagram is used by a clear majority of young and very young people who are increasingly doing it bearers of a message which otherwise would not find better diffusion vectors.
There are many characters that have been made promoters of a new message of inclusiveness who had a great resonance on Instagram.
Bebe Vio it is certainly one of them.
Bebe was absolutely not born as an Instagram phenomenon, as an Influencer. She's a Paralympic individual foil champion.
As well as Winnie Harlow he has never tried to be successful on social media; she already had a career, as a model. And also Ellie Goldstein it is: at just 18 she is the testimonial of one of the most important fashion brands: Gucci.
What do these people have in common? Their careers are completely foreign to the world of social media, yet somehow the world of sport, fashion, but also art and music are all united by an imperceptible bond: Instagram.
Instagram was the "container" that brought together all the ideas of inclusiveness in one place, capable of reaching an audience that is vastly larger than just the sport or fashion sector.
Bebe Vio carried on Instagram his idea of inclusiveness, expanding the concept beyond sport: through social media eliminates disability taboos, showing what it means materially to have prostheses instead of limbs, how to move around in your home and outside and what needs to change in the everyday world to make room for those who return by right.
Winnie Harlow she followed her passion for fashion without hiding anything of what she is, proudly displaying the vitiligo that marks her whole body. Because she is a person too, she too exists with all its strengths and weaknesses. After her there have been many personalities who have decided to show themselves without filters and without fear of judgments.
Never like anyone Ellie Goldstein he literally sent to that country canons and preconceptions in the world of fashion. She is a woman, she has her passions and her ideas and she has the right to express herself as she believes: it seems that this attitude has paid off big, judging by her latest collaborations as a model.
In short, the world of Instagram is the place of inclusiveness par excellence, where not only do people get naked, burying the rumors that fuel bigotry, but encouraging anyone to do the same and to show themselves without filters, for a freer world REALLY normal.
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