For those unfamiliar with the world of social media, the word "Influencer" encompasses all those individuals who simply have their own following on social media in a single large category.
In fact, if you are a business and are thinking of revolutionize your business diving into the world ofInfluencer Marketing, it is essential to be aware that there are many different types of influencers on social networks, and that some may NOT be for you.
Fortunately, establishing a difference between the various types of influencers is not that difficult, even if they exist different methodologies and differentiating factors.
The most common categorization involves one differentiation based on the number of followers that the profile matters, dividing the Influencers into: Mega, Macro, Micro and Nano influencers.
The Mega Influencers
They are real celebrity on social media and / or on TV. This category certainly includes the television characters or who in any case owe their recognition to the world of television: actors, sportsmen, artists or models who, once they have acquired notoriety, report an equal level of influence on social media as well. Cristiano Ronaldo represents the concept well with 275 million followers on Instagram.
But this category also includes those characters who have nothing to do with the world of TV programs; these are individuals who have achieved very high levels of notoriety exclusively thanks to social networks. The most immediate example is Chiara Ferragni, who has more than 23 million followers on Instagram.
The Macro Influencers
From 100k to 500k of followers we talk about Macro Influencers. These are social users who are generally experts in a specific sector or who have grown over time thanks to their strong communication and creative skills. I'm very influential for the public that follows them and they are able to generate trust in their listeners thanks to a credibility built over time.
The Micro Influencers
From 10k to 100k we refer to Micro Influencers, then not so much "micro" judging by them effects they generate on campaigns sponsorship!
These Influencers have an extraordinary ability to build a strong and lasting relationship with their followers, and it is not unusual for them to perceive the relationship with the influencer as almost familiar.
The Nano Influencers
These are those users who have a profile followed by 1000 to 10k followers. The not particularly high number of followers, however, is definitely overshadowed by thevery high Engagement rate that these profiles are able to record. Engagement is the effect of the direct involvement of all followers in the first person, creating one niche of users interested in a common topic.
New frontiers of Marketing
If Micro Influencer Marketing represents a consolidated reality in the United States, in Italy the tendency to turn to smaller Influencers is still in embryonic stage.
It seems, therefore, that the time has come to ride the wave of this new trend that has already shown its own to many businesses extraordinary evolutionary force and proposed a smarter and more social future.
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Source: https://www.digitalforbusiness.com/mega-macro-micro-nano-influencer
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