With increasing frequency, companies decide to land on the Instagram platform with the aim of guaranteeing a place in the now infallible world of social media.
You can count on the fingers of one hand the sectors that are still considered unsuitable for the use of social media to develop your business: just think that today even banks and pharmacies are able to substantial profits from digital and social media marketing.
But the hunger for immediate results (which it is legitimate to try!) And the enthusiasm in the creation of company profiles, often create a bankruptcy strategic design destined to disappear.
For this reason today we want to summarize in a few key points what are the must have that companies must respect to increase the opportunities for growth and success on Instagram.
It being understood that, like any other self-respecting marketing strategy, it is advisable that Instagram is also entrusted to experienced professionals in the sector, there are some fundamental practices that can represent the starting point for a company profile to be reliable:
First impact.
1. The profile picture. It is always advisable that the profile image represents the Brand logo, so that at first glance it is perceived as its own recognizable element.
2. The Bio. Not all brands can count on the immediate recognition of the logo, so it is always a good idea to insert a small one description of your business, maybe even just through it slogan that you have chosen to identify yourself. But even more important is to include the link that refers to your website or landing page.
3. The feed. Whether it is an already known brand or a new entrepreneurial reality, a corporate Instagram page must always ensure a certain reliability, often guaranteed by the first visual impact. In this regard it is necessary that your feed is curated and well designed.
Maintain interest over time.
If the first positive impact with the company can push the user to follow the page, it is however important work in the long term so that expectations are always met.
To guarantee a constant level of attention towards your Brand, you need to work hard on the design of the contents to be edited periodically. It is therefore necessary:
1. Define a periodic editorial plan. Establishing in advance the type of content that you will share with your audience is not only essential, but it also proves very useful to the programmer himself, who will leave nothing to chance.
2. Create professional content. Let's be honest: whether it's an image or a photo, the difference between professionally created content (both thanks to tools and professionals) and more “home-made” ones is evident and influences corporate credibility for a good 70%.
3. Hashtag. The role of hashtags serves as a Instagram search engine, so it is useful to use them in your posts and also in the stories so that it is easier to be found. ATTENTION: always and only use appropriate hashtags to your business and not the best known, to always be credible and professional.
How to increase the visibility of the site?
A common problem for companies is to get a following that is real, both because a page that is very popular influences the user's idea, and because actually the goal of every company must be to make yourself known and sell.
There is a way to increase one's notoriety and at the same time increase one's turnover which is now depopulated but which too often hides a negative and dangerous side.
We refer to the world ofInfluencer Marketing.
Entrusting the advertising of your product / service to an Influencer turns out to be today one of the most effective ways to generate recognition.
It is also shown that the micro-influencer is able to exponentially increase the audience of potential buyers / supporters because it is surrounded by one sectorized user niche, thus increasing the chances of success of the sponsorship.
Difficulties companies are faced with in carrying out this type of collaboration is the search for valid influencer profiles who are willing to grant sponsorship, but above all the risk that, when products are sent, the collaboration will not be completed.
We at Yield ensure the success of the collaboration, thanks to our platform with more than 500 carefully validated influencers and the possibility of monitor the whole campaign so that everything runs according to the objectives.
Would you like to know more? Email us at info@yield.social
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