Notoriously, the common fate of those who work on TV or in certain business sectors is to achieve a high degree of recognition even on social channels, becoming more or less consciously real Influencers.
The truth is that the world of social media is also inhabited by people who have achieved success precisely through these tools, and have reached a level of popularity equally high.
What we often ask ourselves as a company that works on social media is: “but how do i become an Influencer?". Today we have decided to collect a few but fundamental tips for you to enter the world of Social Influence.
First of all it is important to know that the Influencer's goal must not be to carry out sponsorships. Collaborations with brands should represent one natural consequence of one's career, which first and foremost must be based on building a community linked by a common interest. Sponsoring a product / service is the answer to a long-term commitment that requires work and sacrifices.
Let us now try to identify some solid points, one "To do list" of the good Influencer.
The profile.
If your goal is to reach fame on Instagram (which is the social media par excellence of Influencers), first you will have to create a profile that is attractive and interesting. How to do?
1. Choose a username that is completely new and that allows you to easily stand out from the crowd
2. Never leave blank your bio: tell yourself in a few words, use a sentence that contains the meaning of your profile, make it clear who you are. You don't need a long bio, even a simple joke can say a lot about who we are.
3. Choose aprofile picture who, preferably, portrays you or identifies you unequivocally: it is not easy to attract attention if the face is partially hidden.
Obviously it is necessary, even before creating a profile with the intention of making it popular, to choose the type of sector where you want to realize your own path: not just fashion, beauty, sport, photography. Telling your life, your profession or your passion can also be part of the list.
Small tip: it has been shown that inserting some Hashtags already directly in the bio increases the possibility of being found.
The contents.
Let's move on to the fundamental aspect of every noteworthy Instagram profile: content.
If you want to become a good Influencer you cannot deviate from the "strategic" aspect of the publication. Creating content means:
1. Establish a publication plan: it is always advisable to have a clear list of contents to be edited and the most appropriate days
2. Choose the palette perfect, which gives continuity and homogeneity to your feed: the most successful profiles are united by the color tone that acts as a background and creates a feeling of order and professionalism
3. Edit photos with most quality possible, studying the best locations and angles: it is not unusual for many to turn to professional photographers
4. Write a caption who is able to describe the content in a brilliant and captivating way, which stimulates the interest of those who read it
5. Use the Hashtag more suitable to facilitate the appearance of the content even to non-followers. ATTENTION: always use the most appropriate and not the most common hashtags, this will surely make you more credible people!
Followers.
The followers aspect is certainly the most difficult and least pleasant to define. The difficulty in identifying and attracting a crowd that is interested in their topics is a fact.
What we can assure you is that working professionally, always guaranteeing captivating content and a constant presence is a long process but that certainly pays off in the medium / long term.
They certainly help in this aspect in the first place the stories that can allow you to express yourself in a way that posts are unable to do, to show you to the public as people close to their interlocutors, human and real.
And just to demonstrate it it is useful to comment, respond, be involved in the life of your community, even if it is still small.
In short, the last piece of advice is certainly not new: be true And work hard, the results will come for those who have patience and tenacity.
Would you like to know more? Email us at info@yield.social
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