The Content Marketing deals with the creation of visual and textual content, able to create value around the brand or brand and consequently increase the purchasing behavior of users who use the content.
Over the years, Content Marketing, which has already existed for a long time, has undergone deep and radical evolutions: for a short period of time, for example, it was believed in the effectiveness of using quotes from great characters in order to collect in a single content both the underlying value which the Brand is inspired by, and a new and different content .
Fortunately, this trend can now be considered outdated, although it does not necessarily seem useful to set it aside among the mistakes of the past.
In fact, it would not seem completely inappropriate to continue using your own quotes, for example, to give a fresher and more innovative tone to your communication.
But certainly the most important aspect of the evolution we speak of is the awareness of value of history. Today the most effective Content Marketing is, precisely, the one able to tell a story, which is able to remain impressed, whether through a Facebook post, a blog article or podcast, not to mention that today a particularly powerful means is represented byInfluencer, a real and useful Content Creator.
Assuming that, even in this case, the contents must be conceived within a specific corporate strategy, it is possible to identify 3 macro-types of contents to consider for strategies:
- Content that inspires;
- Content that educates;
-Content that entertains.
The reason why it is essential to build inspiring content is easily identifiable: inspiration is the basis of creating a link between user and Brand, which passes through the connection and is realized in the communication of one's ideals.
Creating educational content is a particularly effective strategy for raising the level of reliability and credibility of a Brand, because it shows that behind every content there is hard work and commitment to make yourself a better company. Furthermore, the educational contents are useful for those who use them because in a simple, fast and dynamic way, they can access information, advice and ideas.
Entertaining through content is probably the primary purpose of companies that decide to increase their presence on social networks: we must never forget that social networks have been conceived precisely as a form of leisure and entertainment alternative. This means that if a Brand is able to entertain, through a more colloquial and friendly language, it will also be able to associate positive feelings to your company.
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Source: https://www.pennamontata.com/news-copywriter/content-marketing-definizione-esempi
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