In the common imagination an Influencer is a personage (generally already widely known through TV channels) with a huge following on social profiles, which takes advantage of his popularity to influence, precisely, lifestyles and habits.
We are certainly not here to overturn this thesis, considering how many i public figures which are also enjoying some success on social networks.
However, the goal we aim to achieve today is to broaden the spectrum of knowledge about who is and who is not a REAL Influencer.
The competence.
To recognize an Influencer it is good, first of all, to identify the scope of competence. Anyone who boasts an important number of followers has a common feature in common: the specific competence in a given environment. The most famous Make-up Artists have, for example, a professional background focused on the sector.
The competence factor it is not an imperative, in the absence of which it is definitely impossible to make success on social networks, but it certainly is important so that the famous one can be built next to the image shown aura of credibility which would be difficult to manage otherwise.
Storytelling.
The second aspect that defines the popularity of a social profile is the ability to know how to tell or tell oneself. Whether it is a mother who tells stories of family life, a model who talks about her work or a writer who recommends books to read, without the ability to attract attention the level of competence does little if alone.
The constancy.
Once these first two aspects have been defined, it is easy to understand that the number of followers is an almost entirely secondary aspect: if you have competence and communication skills, success is almost entirely assured.
Because almost? Well, the secret ingredient must be added to the recipe for the perfect Influencer: the constancy.
The results of a good job materialize only with time, but above all constancy is the ability to be always present to avoid that the following received can tire of a figure present only in fits and starts. We always remember that social networks are first of all a tool for pause the monotony and it is therefore right that a user expects to find fresh and "timely" content.
Finally, therefore, an Influencer is an individual capable of becoming the landmark in a certain area and for a certain target of users INDEPENDENTLY from the weight of the followers it has obtained (we always remember the definition of Engagement, which in this context can be particularly useful!)
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